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Motorline – Awarded the Top Volkswagen Retailer Group for 2020

Motorline Volkswagen Group achieves top awards from Volkswagen UK.

The Volkswagen division within the Canterbury-based Motorline Group claimed the number one overall ranking for Volkswagen Retailer Group of the Year 2020 and Most Improved Retailer 2020 at Volkswagen Horsham.

Announced at the annual Volkswagen UK awards, which celebrates the efforts of the Volkswagen retailer network who have performed at the highest level in sales, Aftersales and customer experience, Motorline Volkswagen Group were dominant with all four businesses achieving top 10 retailer listing positions out of a network of 179 retailers across the UK.

The final ranking positions included Tunbridge Wells 10th, Horsham 8th, Gatwick 7th and Coulsdon 5th resulting in the group achieving Top Retailer Group for 2020.

Tim Murphy, Group Operations Director from Motorline said, “Achieving these awards shows the effort, passion and commitment from our Volkswagen Management team and are a testament to the hard work and dedication of all our staff.

Given the challenging trading conditions, to see such improvements have been nothing short of outstanding and I am very proud of their individual achievements and the greater recognition as the best Volkswagen retailer group in the country.

Our relationship with the Volkswagen UK team is the cornerstone of our success and we are delighted to continue our growth and development through that partnership.”

Volkswagen Horsham, led by General Manager Stuart Sim, won the Most Improved Retailer Award, rising an incredible 166 places in the Volkswagen retailer league, achieving 8th place. This transition in just 12 months has been based on strong foundations, an established team and collectively overachieving in tough conditions through a great team effort.

Volkswagen Gatwick was given a special mention during the awards ceremony for their exceptional efforts opening during the first lockdown. Delivering service, MOT and repair facilities for blue light, NHS, and the London Air Ambulance, they offered free labour and cost price parts to help and support the emergency services and key workers working through the challenging period.

Patrick McGillycuddy, Sales Director at Volkswagen UK, commented on Motorline’s multiple wins: “Motorline are a highly valued partner of Volkswagen who richly deserve these awards for 2020, the team under the excellent leadership of Tim Murphy have excelled across all of our categories with a number of their sites climbing over 100 places since 2019. The teams are 100% focused on great customer service and I look forward to them pushing on even further in 2021.”

Thomas Obee, Chief Executive Officer at Motorline, commented, “This is an outstanding achievement and we are extremely proud to receive these awards and the recognition from the senior management team at Volkswagen UK. It clearly demonstrates our commitment to delivering a premium and very personal service for our customers to experience the Volkswagen brand.”

“Our group focus is on providing exceptionally high standards with class-leading customer facilities and offering the highest level of customer service as a result of our investments in training and systems. Over the past three years, we have increased our customer facing staff training and the awards from Volkswagen UK are a clear signal that our training and development is driving the successes we are seeing”.